About ElKay Beauty

When people ask how my skincare business began, I always smile — because the truth is, this dream started long before I ever realized it.

At 7 years old, I was standing at the farmers market with buckets of fresh flowers, completely lit up by the joy of creating something and sharing it with others. I didn’t understand business back then, but I understood connection. I understood what it felt like to offer something beautiful and see someone’s face light up in return.

Those early mornings sparked something in me that never left.

Fast-forward a few years, and at 12, that spark grew into something bigger. I started crafting, mixing, learning, and falling in love with skincare. I loved the science behind it, the creativity in each product, and the way people felt when they used something that made them feel confident. What started as a simple hobby soon became my passion — and eventually, my purpose.

Now, every day, I pour that same childlike excitement into what I do. Formulating products isn’t just work for me —It’s therapy. It’s gratitude. It’s the dream of a 12-year-old finally coming to life. 

Running this business inspires me constantly. I wake up excited, thinking about new ideas, new formulas, new ways to help people love their skin. And no matter how far this grows, I’ll always remember the little girl at the farmers market with flowers in her hands and big dreams in her heart.

This is just the beginning, and I can’t wait to see where this journey takes me.

Thank you for being part of it.